Inflation drives consumers spending behaviours as we already know. Psychological inflation is what drives businesses to make these silly decisions we see today.
Companies are cost-cutting and more mindful of expenses. And so, go back to what they know that "works" and are comfortable with - Project Management for software and digital projects (before all these agile delivery, continuous delivery, and long-running teams hype took over the industry and social media.)
It’s the perception of being in control of "resources" (yea you and I know these are people) and budget for project delivery. Creation of business cases to get endorsements from leaders. Seeing these as a "contract" allows to trick the mind into having costs, scope and timeline set in stone - no changes.
I've experienced this first-hand.
From a continuous product delivery in delivering value to both business and customers to the standard project-based fixed costs, scope, timeline and budget delivery for digital projects to deliver features. Oh, what drama it caused!
- Change management on what, why and how - did not happen.
- People impact through the change of roles - not managed.
- Pressures that lead to burnout, to complete work to an unrealistic timeline (that was promised without any consultation with the people needing to do the work) - ignored.
As you, the experienced practitioner in this industry already know and can predict, the same delivery problems arise and are made visible not early on, but only when the team is mobilised and when work has started.
Don't you see it? We have followed the fashion industry. We tend to cycle through what was worn or done before. We are now back to the 90s.
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